I was a part of the launch of a new television station, Matrix Midwest. I helped design the logo and worked on various TV spots and billboards, including our “Announcer” campaign that won a Missouri Broadcaster Association Award (Best Promotion – News) in 2025.

The station landed select St. Louis Blues and St. Louis Cardinals live games, bringing live sports back to over-the-air television. I worked heavily on promoting this effort with tv spots, display ads, social and even in-stadium graphics.