I was a part of the launch of a new television station, Matrix Midwest. I helped design the logo and worked on various TV spots and billboards.

The station’s first big success was landing three St. Louis Blues games along with First Alert 4, the first time the team had been free over-the-air since the 2008-09 season. I was a lead designer on the campaign, which included TV, social and digital assets.

Following the success with the Blues, Matrix Midwest and First Alert 4 landed 10 St. Louis Cardinals games, the promotion of which I was also heavily involved with.