During my time at First Alert 4, the station landed select live St. Louis Cardinals and St. Louis Blues games, bringing live sports back to over-the-air television in St. Louis. I created tv spots, display ads and social media posts to promote this effort.
We also acquired the ABC affiliation while I was at First Alert 4, and I was responsible for the look and feel of a couple of its original shows: Mizzou Live and The Randy Karraker Show, as well as the promotion of those shows.
My duties also included creating a unique look for various news stories and specials as well as promoting the station itself. I was nominated for a Mid-America Emmy Award (Human Interest - Long Form Content) in 2025 for my work on our story Ferguson: 10 Years Later.
I also designed logos for our in-house creative team, Studio 4, as well as our Thanks 4 Giving initiative.